You probably couldn’t help but think of Roberta Flack (Killing Me Softly With…) but that’s not what this podcast is about.

Bill and Bryan address the recurring problem of ‘inadequate message’ when you are communicating your ideas to prospects.

Their intent in this cast is to help you expand your thinking about what you do–so that you can deliver a broader, more compelling message to prospects.

We’d love to hear from you on this topic on our LinkedIn group.

Also mentioned in the podcast…

Our guest this week on the Advanced Selling Podcast is Marshall Goldsmith who cut his ‘expert teeth’ in the Management and Leadership areas of business.

But recently, he published a book called What Got You Here Won’t Get You There.

Bill had a chance to ask him some questions about what it takes to be a great sales person today.

Also mentioned on the podcast: