Are You The Marketer You Think You Are?

In this episode, Bill and Bryan are both back from vacation and discuss an interview Bill did with John Jantsch. John has been doing marketing consulting for a long time and discusses how the sales and marketing games have changed in that time.

We’ve had John on the show before but he’s always a fountain of knowledge when it comes to thinking differently about business success. John is also author of the book The Referral Engine.

If you’d like to hear the entire interview with Bill and John, click here to listen.

Also mentioned in the podcast:

What To Do When The Customer Takes Advantage of You

In this week’s episode, Bill answers a letter from a listener who has a prospect trying to take advantage of the value he brings. This prospect is asking for a lot of unpaid consulting, then bidding it out to other vendors.

But, even though this scenario is common, there are many other circumstances where your customer and you should have a heart-to-heart talk. Bill addresses how that conversation may sound.

Also mentioned in the podcast: