Episode #610: What is Your High Concept?

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In this episode, Bill and Bryan Neale cite an idea from a book by Steven Pressfield, “No One Wants to Read Your Sh*t.” He talks about the idea of a concept as being crucial in communicating your value.

The guys actually talk about the concept of the Advanced Selling Podcast and dig deep to try to find a thread that leads to the high concept of the podcast.

If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.

 

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Episode #609: Crafting Your Post-Covid Sales Story

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As we start to re-open post-covid, are you still trying to use the same old message?

On this episode of The Advanced Selling Podcast, Bill and Bryan give you some ways that you can start to craft your post-covid sales story.

We’ll be diving deeper into this topic on July’s Insider call. If you haven’t joined The ASP Insider yet, go to http://advancedsellingpodcast.com/insider to do it now!

 


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