In this episode, Bryan continues exploring the Guiding Principles of the Blind Zebra Sales Operating System, picking up where he left off in Part 1. This time, he dives into the principles of intent and assertiveness — and why they’re game-changers for sales conversations.

He shares how locking in a clear next step can eliminate the dreaded “calendaring ping pong” and keep momentum strong. Bryan explains how intent and assertiveness create a more customer-centered experience, even if that means losing the deal when the timing, problem, or solution isn’t quite right.

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

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Bill and Bryan explore the enduring fundamentals of sales that have stood the test of time despite decades of technological advancement.

The guys reflect on timeless skills that remain essential in today’s sales landscape: the art of discovery and qualification, the importance of genuine understanding and connection, bringing authenticity and purpose to your work, and the critical role of creating and executing a solid business plan.

While new technologies and methodologies constantly emerge, these core elements continue to drive sales success.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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