The Advanced Selling Podcast with Bill Caskey and Bryan NealeThis week’s podcast is Part 3 of our Expert Positioning series. The topic is detraction or what are the things we do that take away from coming across as expert. It all has to do with how we get in our own way or what we do to undo our expert persona. These are the things we want to unlearn or untrain from our habits.

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The Advanced Selling Podcast with Bill Caskey and Bryan Neale

In the final episode of 2013, Bill interviews marketing expert Jeffrey Rohrs. Author of “Audience: Marketing In The Age Of Subscribers, Fans & Followers,” Jeff heads up ExactTarget’s Marketing Insights Team. He has some great advice that applies to not only Marketing but also to the sales process. His advice is truly noteworthy. You really do not want to miss it!

From all of us The Avanced Selling Podcast, we would like to wish you Happy Holidays!

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