System of Action vs. System of Record

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This week we’re bringing you a bonus episode of ASP! Host Bryan Neale sat down with Bill Johnson, CEO of Salesvue.

The two discuss the stark difference between sales when they started their career and sales in 2023. They also dig into how to make your CRM your system of action vs. just your system of record.

To learn more about Salesvue and whether it can help grow your business, visit https://salesvue.com.

Do you want to get our “Insider Secrets?” Go to http://advancedsellingpodcast.com/insidersecrets to get them right now!

 

Also mentioned in this podcast:

 

Episode #674: How important is the customer experience in sales?

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A business is made or slayed along the customer journey. Think US Airways. Blockbuster.

When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on.

The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe’s.

You have to map out the customer’s journey and manage every single touchpoint along the way. For the salesperson, the customer experience doesn’t end when the deal is signed. The best salespeople keep coming around, maintaining that rapport over time.

In this episode of The Advanced Selling Podcast, Kris Rudeegraap, CEO and Co-founder of Sendoso, shares his tips on enhancing the customer journey through empathy, energy, and generosity.

He explains why account-based marketing (ABM) is like fishing with a spear instead of a fishing net. You won’t want to miss this one.

 

After you listen: 

Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/