Three Sales Fallacies That Are Limiting Your Success

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In this insightful solo episode, Bill challenges common sales beliefs by exposing three destructive fallacies:

  • The Activity Fallacy (believing more activity automatically equals better results),
  • The Pressure Fallacy (assuming increased pressure leads to improved performance)
  • The Control Fallacy (trying to micromanage prospect behavior).

Caskey explains why these mindsets can actually hinder sales success and encourages sales professionals and leaders to examine their own potentially limiting beliefs.

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Mastering Trade Show Selling

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In this episode of the Advanced Selling Podcast: 2 Minute Drill, Bryan shares a practical framework for maximizing your ROI at trade shows. Too often, salespeople approach these high-cost opportunities without a clear plan. Bryan breaks down his proven framework into three key phases: pre-show, at-show, and post-show.

Discover how to:
✅ Set measurable goals and engage on social media before the event.
✅ Build meaningful connections by interacting with speakers and influencers during the show.
✅ Finish all follow-up tasks before your “wheels down” moment at home to outpace the competition.

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

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