In this episode, Doug Karr (www.marketingtechblog.com) invites Bill and Bryan into his office for his weekly radio show on Blog Talk Radio. The essence of this discussion was focused on social media and it’s uses for sales professionals. While this may not be the first you’ve heard on this topic (that was a joke) you might want to know that Doug Karr is one of the nation’s authorities on using social media in the marketing function. 

One note we mention in the podcast is that the audio quality isn’t up to our normal high standards, but it’s doable. 
Enjoy.
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Follow Doug on Twitter at http://twitter.com/#!/douglaskarr
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You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)

Sales people in any profession MUST be better story tellers. Telling someone your information is not enough today. You must build the context through how you position your product. And the best way to do that is through your stories.

Brooke Green is this week’s guest on the podcast. Brooke is a Caskey trainer and has deep experience in helping people tell their story and communicate their value through their words. Brooke addresses 2 of the 5 strategies that you can use to become a better communicator through ‘story.’

Click here to download the PDF of the other 3 strategies.

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Follow Brooke:
Twitter: @CaskeyChick  (http://twitter.com/#!/caskeychick)
Linkedin: www.linkedin.com/in/brookegreen

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You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts.

Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)