Well, this year certainly went fast—like a bullet! So, what do we always do at this time? Set goals for next year. Bryan and Bill walk through a goal-setting formula they use with their clients this time of year.  It has to do with Outcomes and Inputs.  The essence of this is that you can’t set a goal around something you can’t control—so what can you control? You’ll see on this week’s episode.

We get many questions from listeners about how to handle price objections when your product sells at a significant premium.

One of Bill’s clients had exactly such a situation—a 50% premium. Listen in on the coaching that Bill gave – with Bryan’s comments, of course—to advance the deal.