Often we talk about the objections and distractions that occur during the sales process. But today, we have different news—news of a PERFECT SALES PROCESS from one of Bryan Neale’s clients. In this episode, you’ll learn how to think about the components of the sales process so you can bring it into your world. And we’ll give you a chance to rate yourself on how perfectly you execute.

Today’s episode is about the issue of building relationships and some of the fallacies that we buy into when we’re in the market looking to grow our business.

Bill takes a 10-point-checklist look at the things you can be doing right now to build REAL relationships—not fake ones.