An article written by Dan Levis, which was published on Clayton Makepeace’s blog The Total Package, stated that people completely overlook the prospect’s self-image.

For that reason, Bill Caskey recommends in today’s vignette that once you change your way of thinking about your prospect the more you will benefit.

We’re starting up a new series of vignettes which focuses briefly on sales problems and strategies for you to use to create new business opportunities.

In today’s audio clip, Bill explains why sales people often times are thrown off by unintended consequences due to poor sales techniques.  Listen to how your one-way thinking might be costing you.