How To Sell To Generation Y

OK, you’ve heard all of the statistics about how many Y’ers are in the workforce now. And you’ve also heard bits and pieces about their attitudes and attributes. Heck, maybe you ARE ONE!

But what is the truth behind the clutter?

In our podcast this week, Lori Ermi (The Ermi Group) spends time with Bill acquainting him to the intricacies of that generation and how you can better work with them and sell to them. Or, if you are one of them, you’ll enjoy her take on your generation.

Also mentioned in the podcast:

  • The Ermi Group

 

Closing Isn’t Closing Afterall

In this week’s episode, a listener asks a question about ‘closing.’ Bill and Bryan realize that the whole ‘closing’ mentality is part of old thinking.

And they give you some alternative ways to think about that final step in the old sales process.

Also mentioned in the podcast: