How To Talk ‘Money’ In The Sales Process

In this episode, Bill and Bryan address the ever-emotional topic of money. Many facets to money like:

  1. Cost of problem
  2. Money in customer budget
  3. Money they’re willing to spend to change
  4. Your belief in your own value

They have addressed this recently in the area of “positioning.” How you are positioned will determine the fees you command.

Also mentioned in this podcast:

The Secret of Networking and Tradeshow Success

In this episode, Bill and Brian discussed the secrets of tradeshow selling since this is the trade show season coming up

But whether you participate in tradeshows or not this episode will help you become a better networker. The same skills apply.

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Also mentioned in this podcast: