Mastering Trade Show Selling

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In this episode of the Advanced Selling Podcast: 2 Minute Drill, Bryan shares a practical framework for maximizing your ROI at trade shows. Too often, salespeople approach these high-cost opportunities without a clear plan. Bryan breaks down his proven framework into three key phases: pre-show, at-show, and post-show.

Discover how to:
✅ Set measurable goals and engage on social media before the event.
✅ Build meaningful connections by interacting with speakers and influencers during the show.
✅ Finish all follow-up tasks before your “wheels down” moment at home to outpace the competition.

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

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Go Fish in a Puddle with Chelsea Madden

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In this solo episode, Bryan and special guest Chelsea Madden dive into the power of intent data and how sales teams can leverage it to craft smarter, more effective strategies. They discuss why intent data is a game-changer for identifying when prospects are actively researching solutions—but with a caveat: it’s not a shortcut to the sale.

Learn how to use intent data authentically, avoid the “big brother” vibe, and adopt a consultative approach that resonates with prospects. If you want to deepen your engagement across the decision-making process, and fish in a puddle instead of the ocean, this episode is a must-listen!

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

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