Stop Treating Your CRM Like a Filing Cabinet

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Too many sales teams use their CRM as a record-keeping tool instead of an agent of action. In this episode, Bryan breaks down how a well-utilized CRM can drive sales efficiency, improve deal visibility, and keep your pipeline moving. He shares simple yet powerful tactics to transform your CRM from a burden into a competitive advantage. Stop logging data and start leveraging it!

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

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Right Under Your Nose

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Ever consider that the opportunities you’re chasing might be right under your nose? In this episode, Bryan highlights why your best prospects aren’t always new—they’re already in your CRM. Learn how to turn your “Closed Lost” and “Inactive Client” lists into powerful prospecting tools to revive old connections and spark new opportunities.

Key Takeaways:

✅ Use your “Closed Lost” list to re-engage prospects from 6-12 months ago—they may be ready now.
✅ Don’t overlook “Inactive Clients”—reach out 1-2 years after they’ve stopped being customers.
✅ Past customers and prospects can return as clients or become valuable referral sources.

Curious about certification in the Blind Zebra Sales Operating System? Learn more here.

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