Episode #704: How to Construct a Compelling Offer

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Usually “offers” which we define as everything that you will deliver to your customer, are prepared by the marketing department.

But we also have seen marketing departments being lax in this area. So you may have to deconstruct or reconstruct the offer so that it speaks to your customer.

In this episode, we give you 5 elements of a great offer that you can use starting immediately so that when you communicate that offer to your prospects and customers, they are clear about how you will solve their problems or get them to their land of opportunity.

 

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Episode #703: Getting Your Pivot Point Right

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With any sales process, there is a pivot point that happens where you stop talking about their issues, pains, and problems and begin talking about how you can bring value to their circumstance.

That is what we call the “pivot point.”

In this episode, Bill and Bryan give you some ideas on making this pivot seamless so that it’s not clunky and awkward.

This is part one of a two-part series on how to make your offer and talk about it. Next week we will address Offer Construction.

 

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