In this episode, Bryan and Bill continue their conversation about the concept of authenticity in sales and the critical importance of “backstage” work.

They explore how the unseen majority of a salesperson’s efforts shape their public persona and performance. The guys discuss the value of clearly defining an ideal customer profile and propose a fresh approach to objection handling through “Yellow Flag” meetings. The conversation also touches on discovering one’s noble purpose in sales and how internal work leads to more authentic and effective client interactions.

This episode is a must-listen for sales professionals seeking to enhance their authenticity and effectiveness in the field.

We want to hear from you! Click here to tell us the #1 challenge that you are facing this year.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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In this episode, Bill and Bryan discuss authenticity in sales. They explore the tension between being genuine and using learned sales tactics, questioning whether certain techniques compromise a salesperson’s authenticity.

The guys talk about the evolution of sales practices, the importance of unlearning outdated methods, and the need for salespeople to adapt to the present and future of selling. They challenge listeners to reconsider traditional closing techniques and instead focus on building trust through consistent, value-driven interactions.

This episode offers fresh perspectives on maintaining integrity in sales while still achieving results in today’s rapidly changing business landscape.

We want to hear from you! Click here to tell us the #1 challenge that you are facing this year.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

Also mentioned in this podcast: