Stop the Jargon: A Conversation with Content Expert Erik Deckers

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In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today’s business world.

Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like “let’s double click on that” and “value prop” are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity and practical ways to communicate more effectively.

Whether you’re guilty of “circling back” or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you’re talking to your mom.

Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.

 

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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Episode #812: Yellow Flags: Turning Objections into Opportunities

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In this episode, Bryan and Bill continue their conversation about the concept of authenticity in sales and the critical importance of “backstage” work.

They explore how the unseen majority of a salesperson’s efforts shape their public persona and performance. The guys discuss the value of clearly defining an ideal customer profile and propose a fresh approach to objection handling through “Yellow Flag” meetings. The conversation also touches on discovering one’s noble purpose in sales and how internal work leads to more authentic and effective client interactions.

This episode is a must-listen for sales professionals seeking to enhance their authenticity and effectiveness in the field.

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Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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