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ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
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Bryan Neale

Sales Coach, Keynote Speaker and NFL Umpire #92, Bryan is the creator of the Blind Zebra Sales Operating System™ and has trained more than 10,000 B2B salespeople over the last 25 years. He loves to draw parallels between elite performance in sales and professional football.
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Latest Episodes

Guiding Principles Part 2

Guiding Principles: Part 2

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 In this episode, Bryan continues exploring the Guiding Principles of the Blind Zebra Sales Operating System, picking up where he left off in Part 1. This time, he dives into the principles of intent and assertiveness — and why…

Episode #836: Timeless Sales Skills in a World of Innovation

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Bill and Bryan explore the enduring fundamentals of sales that have stood the test of time despite decades of technological advancement. The guys reflect on timeless skills that remain essential in today's sales landscape: the art of…

Episode #835: Thriving in an Uncertain Market: Leveraging Tools & Building Connections (Part 2)

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In part 2 of their special live episode on navigating uncertain markets, Bill Caskey and Bryan Neale continue their discussion on essential skills for sales professionals. The guys emphasize the importance of utilizing free and low-cost…
Guiding Principles Part 1

Guiding Principles: Part 1

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In this episode, Bryan dives into two of the Guiding Principles from the Blind Zebra Sales Operating System: Objectivity and Expert Persona. He challenges salespeople to view their funnel without bias - imagine betting your own money on…

Episode #834: Thriving When Others Panic: Skills for an Uncertain Market

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In this special live episode, Bill and Bryan discuss essential skills for sales professionals facing economic uncertainty. Rather than focusing on what you can't control, the guys break down practical strategies for maintaining your edge…

Episode #833: Reframing How Salespeople Talk About Money

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In this episode, Bill and Bryan dive into the often-overlooked world of financial conversations in sales. Moving beyond simple ROI calculators, they explore how to effectively discuss investment value with prospects through compelling storytelling…

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