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ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
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Bryan Neale

Sales Coach, Keynote Speaker and NFL Umpire #92, Bryan is the creator of the Blind Zebra Sales Operating System™ and has trained more than 10,000 B2B salespeople over the last 25 years. He loves to draw parallels between elite performance in sales and professional football.
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Latest Episodes

Episode #826: The Missing Metrics of Modern Selling

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In this episode, Bill and Bryan challenge traditional sales metrics and explore the often-overlooked numbers that truly matter in today’s digital sales landscape. The guys discuss crucial modern measurements like inbound lead generation…

Episode #824: Why Top Performers Get the Hate: Success Resentment in Sales

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In this episode, Bill and Bryan dive deep into a crucial sales concept: the importance of selling transformation over features. The guys explore how salespeople often focus too narrowly on short-term gains and immediate features rather…
Stop Treating Your CRM Like a Filing Cabinet

Stop Treating Your CRM Like a Filing Cabinet

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Too many sales teams use their CRM as a record-keeping tool instead of an agent of action. In this episode, Bryan breaks down how a well-utilized CRM can drive sales efficiency, improve deal visibility, and keep your pipeline moving. He…

Episode #824: Why Top Performers Get the Hate: Success Resentment in Sales

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In this episode, Bill and Bryan explore a common phenomenon in sales organizations: why middle performers often harbor resentment towards top performers. The guys dissect the excuses commonly used to discredit high achievers’ success…
Right Under Your Nose

Right Under Your Nose

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Ever consider that the opportunities you’re chasing might be right under your nose? In this episode, Bryan highlights why your best prospects aren’t always new—they’re already in your CRM. Learn how to turn your "Closed Lost" and…

Episode #823: Finding Your Authentic Path in Sales

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In this episode, Bill and Bryan discuss the concept of “Quitter’s Day” - the January 10th phenomenon where most people abandon their New Year’s resolutions. The guys dive deep into what they call “The Big Illusion” - the false…

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