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ABOUT BILL AND BRYAN

Bill Caskey

Professional speaker, Trainer, Coach and Author, Bill has been working with B2B sales groups and executives since 1990. Bill is passionate about sharing his ideas about selling, business, life, money and meaning.
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Bryan Neale

Sales Coach, Keynote Speaker and NFL Umpire #92, Bryan is the creator of the Blind Zebra Sales Operating System™ and has trained more than 10,000 B2B salespeople over the last 25 years. He loves to draw parallels between elite performance in sales and professional football.
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Latest Episodes

Episode #833: Reframing How Salespeople Talk About Money

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In this episode, Bill and Bryan dive into the often-overlooked world of financial conversations in sales. Moving beyond simple ROI calculators, they explore how to effectively discuss investment value with prospects through compelling storytelling…

Episode #832: Content That Connects: Using Video as a Sales Asset

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Bill and Bryan follow up on their popular episode about why every salesperson should have a YouTube channel, sharing Marcus Sheridan's prediction that YouTube could soon become more important than company websites. The guys tackle common…

Episode #831: Mastering Your Sales Story: Connection Over Discovery

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In this episode, Bill and Bryan discuss the importance of crafting compelling stories that connect with prospects on a deeper level. They dive into how salespeople can move beyond personal anecdotes to tell meaningful market stories and…

Episode #830: Time Goes Fast: Mastering the Sales Timeline

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In this episode, Bill and Bryan tackle the challenge of time management in sales, exploring how “time goes fast and speeds up” as quarters and years fly by. They discuss the pitfalls of short-term thinking and offer practical strategies…

Episode #829: Why Every Sales Pro Needs Their Own Youtube Channel

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In this episode, Bill and Bryan make a compelling case for why every sales professional and business leader should have their own YouTube channel. Moving beyond traditional sales training advice, they explore the numerous benefits of…

Episode #828: Standing Out in the Inbox: The Art of Sales Outreach

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In this episode, Bill and Bryan tackle the critical topic of authentic communication in a world increasingly dominated by AI-generated content. The guys share examples of personalized communication that stands out, including a clever…

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