Tag Archive for: authentic

Episode #823: Finding Your Authentic Path in Sales

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In this episode, Bill and Bryan discuss the concept of “Quitter’s Day” – the January 10th phenomenon where most people abandon their New Year’s resolutions.

The guys dive deep into what they call “The Big Illusion” – the false belief that conforming to others’ expectations leads to fulfillment. Through personal anecdotes and the story of Brad Stevens’ dramatic career shift from pharmaceutical sales to NBA coaching, they discuss the importance of staying true to your authentic self in sales and life.

This episode challenges you to examine whether they’re following their own path or simply meeting others’ expectations, offering insights on how to align your sales career with your personal values and integrity.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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Episode #775: Marketing in the Age of Authenticity

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In this episode, Bill and Bryan explore how the tide is turning against inauthentic marketing outreach. With major email providers restricting spam, sales professionals now need marketing plans centered around value and relevance.

How can you leverage existing social media habits to be more active on LinkedIn? What marketing behaviors should you commit to consistently?

Tune in as Bill and Bryan discuss why sales and marketing success in 2024 will require embracing personalization and eschewing mass outreach spray and pray approaches of the past. Learn how to craft marketing that cuts through the noise by leading with authenticity.

Is it time for you to get serious about your 2024 goals? If so, join our 2024 Personal Business Planning Masterclass on December 6th. To learn more go to http://billcaskey.com/personalbusinessplanning

 

 

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