Tag Archive for: benefits

Episode #824: Why Top Performers Get the Hate: Success Resentment in Sales

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In this episode, Bill and Bryan dive deep into a crucial sales concept: the importance of selling transformation over features.

The guys explore how salespeople often focus too narrowly on short-term gains and immediate features rather than the long-term transformative impact their solutions can have on clients’ businesses. Through real-world examples like Gong software and personal experiences, they demonstrate how successful sales require understanding and articulating the complete journey of customer transformation.

They also give some practical advice on documenting customer success stories and shifting from a “blitz mentality” to a transformation-focused approach in sales.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

Also mentioned in this podcast:

 

Three Sales Fallacies That Are Limiting Your Success

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In this solo episode, Bill Caskey explores a vital but often overlooked sales skill – the ability to help prospects vividly envision their future after implementing your solution.

Through a compelling case study of a leadership program for sales managers, he demonstrates how making the future tangible can transform both the sales process and deliver genuine value to prospects, whether they buy or not.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrete to Reinventing Yourself and Your Business.” http://12boldmoves.com

Also mentioned in this podcast: