Well, aren’t we always wanting to find a way to differentiate our selves – and our products – from others who do similar things? And we’ve read books and books on how to do that. Maybe even sat thru seminars that address the issue. But we find most traditional solutions to that problem leave people cold. So in this podcast, Bill and Bryan begin a conversation on how to “think” about differentiation so that when it comes to “tactically distinguishing” yourself from others, you can do it more effectively.
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Bryan always accuses Bill of using terminology he doesn’t understand. Well, in today’s podcast, Bill is riding solo and discusses a concept called “problem proliferation.” Actually, if the truth were known, it is the biggest “miss” sales people experience when in persuasion mode. It’s the understanding of what’s going on inside the prospect’s life absent your solution.
Interesting Facts
Annually, Bill and Bryan do about 300 trainings/coachings/ year in their own coaching practices. New material every day!
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