Tag Archive for: bill caskey

Today, Bill and Bryan discuss an email that came in about a listener’s sales manager who is rooted in the ‘old way of selling’ and he wonders how he can use the ‘podcast content’ in a way his sales manager accepts. The hosts also address the new rules of selling–and how every sales person can begin to adopt new ways to solve old sales problems.

We are forever talking about how we avoid being lied to by prospects…but what about the lies we tell ourselves? Yes, that’s right. We lie to ourselves about many things. In this episode, Bill and Bryan detail four lies we tell ourselves and what impact that has on how we sell–and how people buy. As usual, you’re encouraged to send us your comments at [email protected].