Everyone fancies themselves as great problem solvers. But the one skill that we think you need PRIOR to problem-solving is “problem-finding.” In this episode, Bill and Bryan walk you through a Problem Finding approach that works perfectly for B2B sales professionals. Sales training today – and any sales strategy you employ – should have a component of problem finding/solving in it. If it doesn’t, you’ll resort right back to “convince and persuade” which is the old method. (You’re better than that.)
Tag Archive for: bill caskey
We all know how important the subject of “value” is but have you ever wondered what it is that makes your offer valuable?
You should especially since it’s the key ingredient in whether someone is interested in your offer.
In this vignette, Bill addresses a conversation that he had with a client about creating a business value statement.