Tag Archive for: bill caskey

Episode #614: Don’t Let Your Message Leave Your Prospects Cold

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In this episode Bill Caskey and Bryan Neale provide you with some level one thinking about how to craft your core message.

This is an ongoing series that takes place in The ASP Insider program but the guys give you a peek and give you a couple of things to do immediately to start to shore up your message as you pursue deals in your market.

If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.

 

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Episode #613: How Should Your Customers Measure Your Value?

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In this episode, Bill Caskey and Bryan Neale follow up last week’s episode with some ideas on how to best measure your value so that you can talk about it intelligently with your prospect or customer.

The guys give you a three-part framework for you to use and give you an assignment to do an exercise about value journey mapping. This will help you know what the components of your economic value truly are.

If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.

 

Also mentioned in this podcast: