Tag Archive for: bill caskey

Episode #674: How important is the customer experience in sales?

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A business is made or slayed along the customer journey. Think US Airways. Blockbuster.

When businesses fail, it’s usually due to a lack of empathy with their customers. Automated phone service, long wait times, Draconian return policies. The list goes on and on.

The competitive advantage goes to companies who get it right. Think Apple. Wayfair. Trader Joe’s.

You have to map out the customer’s journey and manage every single touchpoint along the way. For the salesperson, the customer experience doesn’t end when the deal is signed. The best salespeople keep coming around, maintaining that rapport over time.

In this episode of The Advanced Selling Podcast, Kris Rudeegraap, CEO and Co-founder of Sendoso, shares his tips on enhancing the customer journey through empathy, energy, and generosity.

He explains why account-based marketing (ABM) is like fishing with a spear instead of a fishing net. You won’t want to miss this one.

 

After you listen: 

Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/

Episode #673: Gifting. Sales gimmick or great move? with Kris Rudeegraap, Sendoso

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You’ve heard the old saying… “Giving is better than receiving because giving starts the receiving process.”

But does it work when it comes to sales prospecting? Absolutely.

Studies show the ROI on gifting a prospect is high – and gifting a current client usually ends up in a longer-term relationship, repeat business, and more referrals. So… if you want to make an impact, differentiate, be remembered, and build goodwill, consider gifting.  Spice up your prospecting efforts with creativity, thoughtfulness, and personalization.

The key is to give without expectation.

Whether it’s a welcome kit or free content – a podcast episode, a download, a handwritten note – it’s impossible to forget someone who’s gone out of their way to help. To learn more about the art of business gifting, check out the conversation with Kris Rudeegraap, CEO and Co-founder of Sendoso, the leading sending platform.

 

After you listen: 

Check out the Sendoso platform and lunch is on the guys! https://sendoso.com/demo-request/