Tag Archive for: bryan neale

So What’s Your Story? Does It Compel People To Listen?

Sales people in any profession MUST be better story tellers. Telling someone your information is not enough today. You must build the context through how you position your product. And the best way to do that is through your stories.

Brooke Green is this week’s guest on the podcast. Brooke is a Caskey trainer and has deep experience in helping people tell their story and communicate their value through their words. Brooke addresses 2 of the 5 strategies that you can use to become a better communicator through ‘story.’

Click here to download the PDF of the other 3 strategies.

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Follow Brooke:
Twitter: @CaskeyChick  (http://twitter.com/#!/caskeychick)
Linkedin: www.linkedin.com/in/brookegreen

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You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts.

Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)

Never Fear the Money Conversation

This episode is one of our frequent mailbag shows where we take questions from our audience. The first question is “what are some new ways to prospect?” Also in this episode, Bill discusses a recent webinar he was on that addressed what does the “new salesperson” look like. And it plays right in to the first question.

Then, the second question deals with price…and how to use ‘price’ as a qualification distinction. Although this is a marketing question, we’ll take it from the sales point of view.

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You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work.

http://emailitsellersguide.com/