We all want to be positioned as valuable—yet how many of us really take time to “execute” that position? And we all “say” we want to speak directly to people’s pains and frustrations, yet who among us has done what Bill and Bryan are recommending in this week’s episode? (Probably not many.) But try for yourself. See if their recommendation on how to keep the sales process moving speaks to you.  See if you have a prospect in the sales pipeline that is wavering—and could be aided by this suggestion.