This week, Bill and Bryan review the basic selling skills needed for the new salesperson. But before you discount it as something “for rookies only,” listening to this episode might help you go back to the very basics–it might even remind of some places where your skills can be improved. In a way, since the sales world has changed quite a bit in the last ten years, it never hurts to go back to some of the core principles guiding successful sales professionals.
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As we begin the new year, one thing we believe we could ALL be better at is the positioning of ourselves as experts in our industries. When you go into the sales process as a “salesperson,” you are in a place of weakness. But when you enter the process as an “expert” who can bring a wealth of resources and counsel to the parties involved, you are stronger. Bill and Bryan give you two tips to get the “expert” ball rolling.
Interesting Facts
Bryan’s paid hobby is refereeing NFL football games. Watch for him on Sunday - the one in the striped shirt - and big guns.
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