In this episode, Bill Caskey and Bryan Neale of The Advanced Selling Podcast delve into the importance of engaging top-level executives, particularly CEOs, in the sales process.
They discuss how involving CEOs can significantly increase closing rates and share their insights on why this is beneficial for both the salesperson and the customer.
Listeners will gain valuable strategies for engaging the C-suite and improving their overall sales success.
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Also mentioned in this podcast:
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