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One Thing You Should Always Share with Prospects

Podcast ArtIn this week’s episode, Bill and Bryan address something you should always share with your prospects (and clients, too). It has to do with your “why” in business.

Recently, Bill wrote a blog called 3 Reasons You Should Share Your Why With Customers citing Simon Sinek’s famous talk at TED on The Golden Circle. We think it applies directly to sales people – and this podcast explains how to share this with your clients and prospects.

Also mentioned in this podcast:

How To Expand Your Value

Often, we get so myopic in our view of our customer relationships, we totally miss added value we can bring to that relationship.

Bryan talks about a sales deal where his client took a different approach–and created a long term partner. PLUS, that client avoided the ‘commodity element’ of most traditional customers where they put pressure on you for reduced price.

**If you’re a sales manager, this is a great topic for your next sales meeting.

Also mentioned in this podcast:

  • Join the discussion about this podcast on Linkedin
  • 20 Rules For Modern Selling eBook (download here)
  • The Painful Truth About Uninspiring Leaders-How Leadership Deficits Lead to Employee Disengagement eBook (download here)
  • Sign up for the CaskeyONE newsletter and receive the bonus video “How To Create Prospect Urgency“