Tag Archive for: compelling

Episode #691: How to Properly Frame Your Value

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One area we commonly see sales professionals getting wrong is their value statement.

How do you communicate your value at the beginning so the prospect can decide whether or not you are a good fit?

In this episode, Bill and Bryan give you some ways you can better articulate your value and how to create a more compelling and properly framed value statement.

 

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Episode #475: Does Your Story Really Compel Anybody?

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On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale discuss the building, or rebuilding, of your company story.

Bill and Bryan walk through a three-part framework that will help you get clear about how to communicate your company story to your constituents.

If you’re interested in having them coach you on your story, send an email to [email protected] and in the subject line put Message Makeover.

They’ll select a handful of people to do a live coaching session to help you get clear on your message.

Also mentioned in this podcast:

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