In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today’s business world.
Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like “let’s double click on that” and “value prop” are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity and practical ways to communicate more effectively.
Whether you’re guilty of “circling back” or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you’re talking to your mom.
Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.
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On this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale dive into the CoVideo Mailbag to take a voice message from Kansas City. KC from KC’s question revolves around the issue of how to handle territories that don’t always lend themselves to clean delineation.