In the ASP Insider program and in some of our episodes we have devoted time to the importance of clarifying your message.

But, in this episode, Bill and Bryan get deeper into how you are unique in the market — both as a company or as an individual performer.

We all have our uniquenesses but do we communicate them effectively? The guys give you an exercise on how to determine what makes you unique and special.

Also mentioned in this podcast:

• The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
• Looking for more sales training like this podcast? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!
• Be sure to join our LinkedIn Group, www.advancedsellingpodcast.com/linkedin