Tag Archive for: expert positioning

It’s Not Only Your Skill That Matters. It’s How You…

In this episode, Bill and Brooke, address a common issue: How do you improve your selling skills if you weren’t cut out to be in sales?

The fact is that many technical people have ended up in the role of selling (in fact, many sales people end up there, too). So, how do you model your behavior? Must you really change who you are to be successful in the sales/business development role? Actually, no. But you need to have a plan of some kind. And we’ll share some parts of that plan here.  As promised in the podcast, you can download the PDF of the Fundamental Shift and Selling System (click here).

Also, we are making available three training videos that go deeper into this subject. You can go to www.accidentalseller.com to get the three videos.

Also mentioned in the podcast:

  • 3 FREE videos on how to communicate your expertise.  Sign up here!
  • Are you struggling with a prospect or have a question on sales? Email Bill and Bryan your question at listener@advancedsellingpodcast.
  • If you’re in the Indianapolis area, then join us on October 12, 2012 for a LIVE podcast recording at the Jazz Kitchen. Register here!

Are You Persuading or Are You Positioning?

There is a right answer to that. But it may not be what you’ve been taught. So in this podcast, Bill and Bryan will review the difference and what they new model of selling requires from you.

Here is the secret: Better positioning leads to less need for persuasion. Listen in and learn!

Also mentioned in the podcast:

  • Want a second opinion on your slide deck? Bill and Bryan offer to help 2 people out! Send them your slide deck to [email protected] and we’ll let you know if you’ve been chosen.
  • The Golden Circle – How Great Leaders Inspire Action by Simon Sinek
  • A clip from Vacation with Chevy Chase