In this episode, Bill relays a story of one of his new clients who has asked for help on messaging. They sell a very complex solution to a large group of people in a long selling cycle.
He is struggling with how to craft his message so that it’s compelling to the prospect.
Bill and Bryan give you a handful of ideas on what to do and what not to do in this episode.
Also mentioned in this podcast:
- The Insider program is open for enrollment. If you have not checked out our version of a small learning group go to http://advancedsellingpodcast.com/insider to join today!
- Looking for more sales training like this podcast? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!
- Be sure to join our LinkedIn Group, www.advancedsellingpodcast.com/linkedin
