“Building Context” might be one of the least understood and underused concepts we teach in our sales training work with companies. If you want to create an atmosphere for the truth, then you MUST build context with your prospect. Bill and Bryan give you some examples of when we can all blow it–and what to do about it.
Tag Archive for: Indianapolis
Sounds a bit deep doesn’t it? Are most relationships really an illusion? Well, probably not. But in this episode, Bill and Bryan talk about customer relationships in a way that helps you identify if you have good ones or not. And they go thru a simple checklist of actions you can take to raise the odds that you are building good relationships. Don’t just talk about building them…build them in the right way.
Interesting Facts
Bryan’s paid hobby is refereeing NFL football games. Watch for him on Sunday - the one in the striped shirt - and big guns.
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