In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today’s business world.
Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases like “let’s double click on that” and “value prop” are undermining clear communication in business. The conversation explores why professionals fall into using corporate buzzwords, how it affects their message clarity and practical ways to communicate more effectively.
Whether you’re guilty of “circling back” or building planes while flying them, this episode offers a refreshing take on the importance of straightforward business communication and the power of writing like you’re talking to your mom.
Learn more about Erik and follow his blog at http://erikdeckers.com. You can also see some of his work at https://problogservice.com/.
Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com
Also mentioned in this podcast:
- The Insider program is open for enrollment. If you have not checked out our version of a small learning group, go to http://advancedsellingpodcast.com/insider to join today!
- Looking for more sales training like this podcast? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!
- Be sure to join our LinkedIn Group, www.advancedsellingpodcast.com/linkedin
In this week’s episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale share with you phrases and jargon that should never be said in sales today.