Being savvy with lead generation does not mean throwing up tons of content on tons of platforms. It means being much more mindful and intentional about how to craft your message so that you catch people where they are in the consideration process.

Very important for sales people to understand that today. You have to be part seller, part marketer.

Also mentioned in this podcast:

• If you haven’t already checked our brand new coaching program, The ASP Insider, go to http://advancedsellingpodcast.com/insider to do it now!
• Looking for more sales training like this podcast? Visit www.advancedsellingpodcast.com/products to download the ALL IN Program today!
• Be sure to join our LinkedIn Group, www.advancedsellingpodcast.com/linkedin