Tag Archive for: marketing

Episode #519: How Can Customers Believe In Your Value If They Can’t See It?

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In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale take on a mailbag question from a listener named Alyx. Alyx is in the Health and Wellness industry and her question was, “how does one communicate value in a market where there are fads and fixes that people opt for?”

Bill and Bryan discuss how a lot of this gets back to how you see the world of selling today, and are you part marketer and part seller, or just part seller? Many of the guys’ tips and tactics around this question have to do with you putting a slightly different hat than you’re used to when you facing this issue.

Do you have a question you’d like the guys to address? Send us a voice memo to [email protected]!

Also mentioned in this podcast:

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Personal Brand Makeover #4 – Rebranding Sherri

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In this episode of The Advanced Selling Podcast, veteran sales trainers Bill Caskey and Bryan Neale continue the August Branding Makeover episodes. By the way, if you don’t have the Personal Brand Makeover Checklist yet, go to advancedsellingpodcast.com/makeover to download it.

Sherri is a Business English Trainer in Berlin Germany who is making the transition away from agencies and starting her own practice. With this new adventure comes new challenges and she is having some difficulty finding new clients. Bill and Bryan give her some tips on improving her online presence and how to get her story to be more compelling.

Have a question? Send it to us at [email protected]. Want to jump to the front of the line? Do it in a voice memo and send it on.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download