Tag Archive for: marketing

Episode #397: Writing Sales/Marketing Emails

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Are you writing your own marketing/sales emails?

In this episode, veteran sales trainers Bill Caskey and Bryan Neale explore a listener question that everyone needs to hear.

Do you write emails to your prospects and struggle to make them feel personal?

Are you sending something of value to people when they connect with you on LinkedIn?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan dive into strategies you can use to bring valuable content to people you correspond with. They will help you see your buyers more as followers and share techniques to help you authentically connect through your communication.

Also mentioned in this podcast:

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Episode #356: How To Be Your Own Marketing Department

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Does your marketing department actually help you generate leads? Veteran sales trainers Bill Caskey and Bryan Neale take on the challenge of lead generation… whether you have a full marketing department or none at all.

What do you do when you’re a high-level sales pro without a marketing department?

Does your marketing department spend most of their time doing promos and not really generating any actual leads for you?

In today’s episode of The Advanced Selling Podcast, Bill and Bryan walk you through building your own marketing plan— even if you DO have a marketing department to support you. They teach you what it means to “think inbound” and how to establish your own Voice of a Customer series. If you’ve been frustrated by marketing support (or lack thereof), be ready to take notes and brush up on your mad marketing skills.

Also mentioned in this podcast:

Podcast: Subscribe in iTunes | Play in new window | Download