Tag Archive for: mastering

Episode #832: Content That Connects: Using Video as a Sales Asset

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Bill and Bryan follow up on their popular episode about why every salesperson should have a YouTube channel, sharing Marcus Sheridan’s prediction that YouTube could soon become more important than company websites.

The guys tackle common obstacles like being “intrigued but intimidated” by video creation, offering practical content ideas including customer spotlights, technical demonstrations, and answering frequently asked questions. Bill and Bryan make a compelling case that the downside is zero while the upside is potentially infinite for sales professionals willing to embrace video marketing.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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Episode #831: Mastering Your Sales Story: Connection Over Discovery

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In this episode, Bill and Bryan discuss the importance of crafting compelling stories that connect with prospects on a deeper level. They dive into how salespeople can move beyond personal anecdotes to tell meaningful market stories and “I was where you are” narratives that resonate with customers.

The guys also touch on the problem of “over-discovery” in the sales process, suggesting that modern selling should focus more on explaining value than excessive questioning.

Whether you’re struggling to articulate your company’s story or looking to differentiate yourself in competitive situations, this episode offers practical insights to elevate your sales approach.

Is it time to make a BOLD move in your business? If so, download our brand new book, “12 Bold Moves – Insider Secrets to Reinventing Yourself and Your Business.” http://12boldmoves.com

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