Tag Archive for: positioning

Are You Persuading or Are You Positioning?

There is a right answer to that. But it may not be what you’ve been taught. So in this podcast, Bill and Bryan will review the difference and what they new model of selling requires from you.

Here is the secret: Better positioning leads to less need for persuasion. Listen in and learn!

Also mentioned in the podcast:

  • Want a second opinion on your slide deck? Bill and Bryan offer to help 2 people out! Send them your slide deck to [email protected] and we’ll let you know if you’ve been chosen.
  • The Golden Circle – How Great Leaders Inspire Action by Simon Sinek
  • A clip from Vacation with Chevy Chase

 

Profit By This Example of Expert Positioning in Sales

The new frontier of a modern sales person is in how you’re positioned in the client’s mind.

In this episode, Bill and Bryan reveal a real-life story of a listener who has taken this “expert positioning” seriously and expanded his position with a client. You’ll hear how a pharmaceutical sales rep worked with a client in a very different way to grow his business. And you’ll also hear how even though it worked, he’s still having trouble convincing his colleagues.
________________

Mentioned in the podcast…

You’ve just written an email to a prospect who’s not calling you back. 
You get ready to hit SEND…but as you read it again, you realize it just doesn’t quite capture your thoughts. Here’s our advice: STOP – Don’t SEND! Instead, read EMAIL IT!, 
The Seller’s Guide to Emails That Work. (http://emailitsellersguide.com/)