Tag Archive for: resistance

Episode #792: Embracing Objections in the Sales Process

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In this episode, Bill and Bryan explore how salespeople’s natural optimism and positive outlook can sometimes hinder their ability to effectively handle objections and resistance from prospects.

Drawing parallels to the highly anticipated solar eclipse, they discuss the importance of shifting into an “emotionally neutral” mindset to approach objections as opportunities for collaboration and learning, rather than obstacles to overcome.

The guys delve into the concept of “yellow flags” – proactively identifying potential roadblocks with clients – and the benefits of this transparent approach. Tune in to discover how embracing the “eclipse” of objections can ultimately lead to stronger relationships and more successful sales outcomes.

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Episode #754: Removing Friction From the Sales Process

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In this episode, Bill and Bryan discuss the idea of removing friction in the sales process.

Drawing inspiration from a conversation with movement specialist Dr. Kelly Sterrett, they explore the importance of setting up processes that are easy to adhere to. While discussing the parallels between fitness and sales, they highlight the challenges faced in executing the sales process and provide insights on how to overcome them.

They examine various barriers that hinder the smooth execution of the sales process, such as discomfort, fear, attachment to outcomes, and lack of clarity regarding the problems they solve for clients.

Additionally, they address the resistance to ending a sales process that has lingered without progress. Tune in to this episode for an engaging discussion on identifying and eliminating friction points in the sales process, ultimately paving the way for more effective and successful selling.

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