Tag Archive for: sales strategy

Don’t Use Throwaway Lines

Sales specialists Bill Caskey and Bryan Neale address an issue that happens to ALL sales professionals, whether they know it or not: are prospects telling you the truth?

In this sales podcast, Bill and Bryan address an actual client who struggled with the upfront agreement in the sales cycle. She felt like it was a little contrived and inauthentic. Bill gave her some counsel and now he shares it with the podcast community. This piece of advice serves to differentiate you from competitors you have in your business. No one else is positioning this way.

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Also mentioned in this podcast…

More on Being The Subject Matter Expert For Sales People

Yes, this is more on this very important strategy that we’ve been receiving tons of email about. We introduced this a few months ago and we’ll be doing more on this.

One of the most important strategies you can implement in selling is an “educational strategy.” But, in order to do that you must be an expert in your field and position yourself as such. This podcast goes a little deeper in that discussion. This is NOT for the rookie sales person. It is for those who have been in the business for 5-10 years or more.

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Mentioned in the podcast:

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