Tag Archive for: unseen

Episode #760: Navigating the Journey from Unseen to Desired

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In this episode, Bill and Bryan dive into a candid conversation about a common frustration they share when coaching clients – the challenge of convincing clients to create valuable content that bridges the gap between being unknown and becoming a trusted partner in the eyes of their prospects.

The guys explore the journey from initial unawareness to eventual engagement and how offering a “gesture of value” at the start of this journey can be a game-changer for clients. They share insights on overcoming resistance, letting go of attachment to outcomes, and embracing the 80/20 principle to identify and nurture clients who are truly aligned with growth.

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Episode #581: There’s What We See and What We Don’t See

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In this episode, Bill and Bryan deal with the concept of subtexts.

This is the notion that there’s always something going on underneath the surface and our ability to work that out might be one of the keys to our success in selling. This goes for our personal habits and attitudes, but it also goes back to prospect behavior and how we find out what the problems are that our prospect has.

The guys also discuss the lessons that we can learn from Kobe Bryant’s life as well.

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