Tag Archive for: value

Episode #705: Are You Sales Ready?

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Let’s face it, for the last 10 years or more, we’ve been in somewhat of a tailwind. All things have been easier than ever to sell.

But, things might not be so easy in the coming months or years.

In this episode, Bill and Bryan help you to take inventory of your current skills and challenge you to evaluate what skills you’ll need to become truly Sales Ready for any market!

 

Also mentioned in this podcast:

Episode #704: How to Construct a Compelling Offer

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Usually “offers” which we define as everything that you will deliver to your customer, are prepared by the marketing department.

But we also have seen marketing departments being lax in this area. So you may have to deconstruct or reconstruct the offer so that it speaks to your customer.

In this episode, we give you 5 elements of a great offer that you can use starting immediately so that when you communicate that offer to your prospects and customers, they are clear about how you will solve their problems or get them to their land of opportunity.

 

Also mentioned in this podcast: