Tag Archive for: value

Episode #613: How Should Your Customers Measure Your Value?

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In this episode, Bill Caskey and Bryan Neale follow up last week’s episode with some ideas on how to best measure your value so that you can talk about it intelligently with your prospect or customer.

The guys give you a three-part framework for you to use and give you an assignment to do an exercise about value journey mapping. This will help you know what the components of your economic value truly are.

If you’re interested in learning more about the Insider program, go to advancedsellingpodcast.com/insider.

 

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Episode #519: How Can Customers Believe In Your Value If They Can’t See It?

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In this episode of The Advanced Selling Podcast, Bill Caskey and Bryan Neale take on a mailbag question from a listener named Alyx. Alyx is in the Health and Wellness industry and her question was, “how does one communicate value in a market where there are fads and fixes that people opt for?”

Bill and Bryan discuss how a lot of this gets back to how you see the world of selling today, and are you part marketer and part seller, or just part seller? Many of the guys’ tips and tactics around this question have to do with you putting a slightly different hat than you’re used to when you facing this issue.

Do you have a question you’d like the guys to address? Send us a voice memo to [email protected]!

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