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On this episode, Bill Caskey and Bryan Neale address one of our clients who went on a rant recently about pre and post COVID language.

We tend to hang on to the pre-COVID world when really we should be abandoning that language and embracing the new world as it is, not as we think it should be.

Bill and Bryan give you some thoughts on how you can embrace this unique opportunity that we all have, even though we might not look at it that way.

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We all know it— the old school “cookbook” model of selling is dead. Veteran sales trainers Bill Caskey and Bryan Neale explore a new model today— living in an “outbound” sales world.

Are you still chasing people around, burning a lot of calories and not getting the results you want?

Are you making 30 calls a day and reminding yourself “the action is on the 29th call”?

In this episode of The Advanced Selling Podcast, Bill and Bryan show you a different way focused on outbound, leveraged behaviors. They will help you learn how to shift your mentality from “how do I go get” to “how do I draw in” and why doing so will create more demand for your product. When people chase you, the process changes. You will go from selling people to helping people and never look back.

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