The Abundance Mentality

The “Abundance Mentality”—much talked about—often misunderstood.

Bill and Bryan use it in their sales training practice—and on this podcast, they discuss the myths surrounding it. They also clearly define what is and what it isn’t. For example, one myth is that abundance = infinite. If you’re in business-to-business sales, it’s unlikely you have an “infinite” market. But very likely you have an “abundant market.”